Seattle Alternative is a locally-focused progressive media and social networking platform.
The platform evolved from Seattle Alternative Radio, an online station featuring local artists and podcasters. Priorities shifted, however, and late last fall Seattle Alternative added traditional news articles and event features to its web site. This added content necessitated the new design.
The original web site had tortuous load times from a patchwork of custom code and plugins. On top of that, the content focus had become muddied. Therefore, much of my work was about consolidation.
For this project, I created an original WordPress theme, streamlining its content on the front end and making it easily manageable and customizable on the back end. I also created a custom streaming audio player and member features. The site is, of course, fully responsive.