Earlier this year, I was hired to create a custom WordPress theme for Pilatesblue, a boutique pilates studio in LA. Over the course of a few months' work with owner Jaime Ullman, the final product went live on April 25, 2019, to celebrate the studio's 14th year in business.
As a small studio, Pilatesblue serves a well-defined niche — high-powered professional women (studio executives, attorneys, producers) in West Los Angeles. The original web site relied on an outdated, non-responsive WordPress theme. Jaime wanted a new site to help build her clientele. The site needed to be an appealing introduction to the studio, one that provides a modern and pleasant user experience across devices. The site also had to be easier for Jaime to manage on her own, without relying on a large array of plugins. It also had to be one into which her business could grow.
To address all of these issues, I created a theme that's responsive across all devices. It offers a clean design with plenty of open space for content.
It will also expand as the studio's needs grow. For instance, key content sections and the blog are hidden until the client posts content and they automatically display.
The Pilatesblue theme offers the client maximum control with minimal learning needed. I created a custom page-builder so the client can quicky change content, including headlines, text, images, and colors. The theme is built to accept video or still images for cover backgrounds, which the client client can easily toggle between. The site uses five plugins, including Yoast SEO.
Full page screen capture of Pilatesblue home page.
Home screen on mobile.
A theme page layout on Pilatesblue.